BOSTON/PARIS – MEGA International, a leading SaaS software company in enterprise architecture, today announces the appointment of Virginie Hogg as Chief Marketing Officer (CMO) and member of the management board to define and oversee global marketing activities.
With a master’s degree in international business and marketing, Virginie Hogg will be responsible for defining the strategy and supervising global marketing activities to contribute to business growth and improve the customer experience. With more than 18 years of experience in the IT sector, Virginie will lead business development activities (demand generation), communications and brand identity, digital marketing, and product marketing. She will rely on a multicultural team of 30 marketing specialists and sales development representatives worldwide.
Virginie Hogg joined MEGA in 2004 and held several marketing positions within MEGA (Field Marketing, Product Marketing, Digital Marketing, and Management of the DACH, Italy, and APAC marketing teams). She was appointed Corporate Marketing Director in 2016 and has held this position ever since.
“I am delighted to take over this new position and integrate the management team of MEGA to influence and act on the company’s development. One of the major challenges today of my job is to get a clear understanding of the buyer and customer behaviors and the competitive landscape while always keeping ahead of the market trends, to intensify the marketing impacts on the business growth and improve the customer experience”, says Virginie Hogg. “Today, it is a prerequisite to set up a marketing strategy that has a concrete impact on business growth and improves the customer experience. What is most interesting and motivating about MEGA is that the company gives its employees the means to evolve and contribute to its constant transformation. »
“Virginie Hogg's great expertise in marketing combined with her knowledge of IT topics are key assets for optimizing MEGA's offer and meeting our customers’ current and future needs. This appointment was natural, it is the recognition of expertise and an exemplary career within MEGA”, explains Luca de Risi, Chief Executive officer.
Passionate about modern jazz dance, Virginie is also a member of several working groups focusing on the evolution of marketing practices and trends.
About MEGA International
MEGA International is a global SaaS software company offering solutions for Enterprise Architecture, Business Process Analysis, Governance, Risk and Compliance, and Data Governance operating in 52 countries. MEGA created HOPEX, a collaborative platform, that provides a single repository to help companies collect, visualize, and analyze information to plan better and adapt to change.